First, add together the number of unique users from each day. Here's the formula:Īverage DAU = Sum of each day's unique users / Number of days in the monthįor example, you might want to find your daily active users, on average, for the month of September. Then, divide that value by the number of days in the month.
To do this, sum the number of unique users each day for a month. You could also calculate the average amount of users that visit an app per day. To find this value, you could choose a single, 24-hour period and measure how many unique users were active during it. Your daily active users are the number of unique users who open your app in a day. If you want to measure how many customers are making purchases from your app, consider assigning purchase activity the definition of an active user. If your primary marketing goal is raising awareness, a customer viewing a page on your app could count as an activity. To do this, think about the most important actions on your app and consider what you want to measure. The way companies define "active users" can vary, so the first step to calculating your DAU/MAU ratio is establishing a firm definition of an active user. Follow these five steps to calculate the DAU/MAU ratio: 1. You can use this metric alongside others to assess customer engagement and form plans for the future.
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Related: Key Performance Indicators (KPIs): Definition and Examples How to calculate the DAU/MAU ratioĬalculating the DAU/MAU ratio can be an excellent way to gain various types of information about your business performance. While app activities can vary based on the type of app, here are some common types of activities that define an active user: The number of active users is an excellent KPI because it shows how many people are actually taking advantage of an app. While users may already have an account or subscription with an app, they're only active if they open an app, navigate through it or use certain features. Related: What Is an App? Types of Apps and Examples What is an active user?Īn active user is a customer that completes one or more actions on an app. Measuring DAU, MAU and the ratio between them over time can enable an app owner or company to set goals for improvement and track business growth. Owners of social media apps, especially, want their apps to have daily value for consumers.ĭAU/MAU can reflect the success of a product and help business leaders predict future app performance. If people use an app every day, they're more likely to share it with friends and make purchases, which can expand a business's customer base and increase revenue. A 100% DAU/MAU score means users are visiting an app every day.Īn app owner's DAU/MAU ratio shows the value of the program to users.
For example, if the DAU/MAU ratio is 75%, users are engaging with an app 75% of the time or 22.5 days per month, on average.Ī high DAU/MAU score is ideal, as it indicates a high stickiness level and that users are returning to use an app over time. This metric, also called "stickiness," measures the number of days per month that users engage with an application. The DAU/MAU ratio is an acronym that stands for the daily active users to monthly active users ratio. In this article, we explore the DAU/MAU ratio and the role active users play as a key performance indicator, describe how to calculate DAU/ MAU and discuss the importance of stickiness for your app. If you work in app development, it might be helpful to learn more about the DAU/ MAU ratio and how to calculate it. This tool enables companies to measure how many daily versus monthly users are returning to an app. The DAU/MAU ratio is a metric that reflects how often users engage with an app, such as a game, business app or social media network.
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